TSI is the retail division of NewBold – a company that provides solutions and services in the healthcare, retail, plastic cards, and military markets. TSI needed a brochure to differentiate itself from the competition. The “Challenge/Solution” format was adopted to personalize the text by showing an understanding of the challenges their audience faces. The simple, clean design of the cover transitions into a more colorful interior that is echoed in the booth graphics we designed for them.