Clinical Ink, a company that provides electronic source documents on tablet PCs for managing clinical trials, needed a flash demo to demonstrate how the interface of their tablet PC-based software product worked and also to indicate their expertise and understanding of the workflow involved with clinical trials. Instead of using a demo company that is more template orientated, they wanted to have a more unique and flexible demo. Working with a flash expert, we used a “whiteboard” concept, wrote copy, chose images and voice talent to create an original and effective demo.