NewBold provides solutions and services in the healthcare, retail, plastic cards, and military markets. We created a family of logos for the company and its divisions, business cards, and corporate letterhead and envelopes. Consistency in design was important. We implemented a “parent-child” hierarchy – using the same basic design, but different colors to identify the various divisions and make clear their relationship to the corporate entity. These identifying colors were carried through in the designs for all other marketing materials.