NewBold provides solutions and services in the healthcare, retail, plastic cards, and military markets. They hired us to overhaul their marketing materials –from new logos on through all other marketing materials. They needed an updated image and to present themselves as the large cohesive corporation that they were, not individual divisions with very different images and, in some cases, separate web sites. We began by creating a new corporate identity package (a family of logos for the company and its divisions, business cards, and corporate letterhead and envelopes). Then, we developed a multi-divisional web site based on their new look and feel. The challenge was to create an easy to navigate site that spanned several very different divisions. We rewrote existing copy and supplemented it with original copy, enhanced existing images and updated their messaging. See more NewBold projects in the collateral, mailers and trade show sections of our portfolio.