Logical Ink® is the core offering of Logical Progression Group (LPG) – a healthcare technology company that provides mobile documentation software for hospitals, clinics and clinical trials. LPG asked us to help them create a more product-based web site to showcase Logical Ink®. Our goal for this web site was to provide powerful and focused information about the product and the company, while keeping it simple to navigate and easy to read. Icons were used to highlight and reinforce key messages on the home page, in addition to a slide show section to call attention to important information—great for keeping the home page current. Icons were also used to depict the features and the components of the product—adding visual impact. The Competitive Matrix is a highlight of the site – providing a wealth of information about how Logical Ink® stands out from the competition in a compact and concise format. A resources section was created as a permanent fixture on the majority of pages to house product demos, case studies, etc., making that critical info readily available.